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  • Sulik, Gayle A.
     
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  • Breast -- Cancer -- Social aspects.
     
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  • Health in mass media.
     
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  • Women in mass media.
     
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  • Patient advocacy.
     
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  •  Pink ribbon blues : ...
     
     
     
     MARC Display
    Pink ribbon blues : how breast cancer culture undermines women's health / Gayle A. Sulik.
    by Sulik, Gayle A.
    New York : Oxford University Press, 2011. 2011.
    Subjects
  • Breast -- Cancer -- Social aspects.
  •  
  • Health in mass media.
  •  
  • Women in mass media.
  •  
  • Patient advocacy.
  • ISBN: 
    9780199740451 (hardback)
    0199740453 (hardback)
    Description: 
    xxii, 402 p. ; 22 cm.
    Contents: 
    What is Pink Ribbon culture? -- The development of Pink Ribbon culture. The breast cancer movement ; Medical consumerism ; Aesthetics and normalization ; A cause of epidemic proportions, and the rise of Pink October ; Solidarity, fundraising, and publicity ; Unintended consequences -- Mixed metaphors : war, gender, and the mass circulation of cancer culture. LIVESTRONG and the masculine ethos ; Gilda's Club and the feminine ethos ; Pink femininity ; Pink femininity in breast cancer culture ; The She-ro -- Consuming pink : mass media and the conscientious consumer. The special; role of women's magazines ; The breast cancer audience ; Branding and the niche market of the socially aware ; Warriors in pink ; The breast cancer brand ; Fear and the pink menace ; Hope and faith in breast cancer awareness ; Goodness, fundraising, and the pink lifestyle ; Komen's new logo -- Consuming medicine, selling survivorship. The breast cancer industry ; Disease classification ; Medical technology ; The benefits of mammography ; The risks of mammography ; Cost/benefit analysis ; Screening programs and the makers of the machines ; Big Pharma ; Industry ties to advocacy -- Under the pink : optimism, selfishness, and guilt. Ruby's story ; "Becoming" a breast cancer survivor : learning the rules ; Feeling rule I : optimism ; Incorporation of the She-ro ; Rejecting the She-ro ; Feeling rule 2 : selfishness ; She-roic selfishness (i.e., rational coping strategy) ; Selfishness as confessional ; Feeling rule 3 : guilt ; The inadequate She-ro ; Embodied social stigma ; Family disruption -- The balancing act. Taking care of myself ; The balancing act ; Setting boundaries ; Accepting help ; Asking for help ; Balancing the sisterhood ; Final thoughts -- Shades of pink. The limiting nature of words ; Narrating one's illness ; Realism and transcendent subversion ; The picture outside the frame ; The terrible stories -- Rethinking Pink Ribbon culture. "Not just ribbons" ; "Think before you pink."
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    Aalfs Downtown LibraryNonfiction362.196 SulInRequest Copy
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